AT&T Shop and Learn Pilot
In 2013 our team was tasked with developing a modern consumer-like approach to browsing and purchasing products for small and medium business customers. At the time they used the same B2B portal as enterprise level customers but needed a more personalized experience. As you can imagine, the personas of these groups are very different. Two agile teams supported by myself and a junior designer re-imagined the shopping and check-out process that had many pivots along the way. I provided the UX vision and worked directly with the product owner and business analysts during iteration planning to create the roadmap and with the entire team during sprints to ensure ours goals were being achieved.
More information about this project:
Project details will be available soon. In the mean time, please reach out to me if you would like to know more about this project.