Adam is a respected team player with years of professional experience focused on user experience design for enterprise software, web applications, e-commerce and informational websites. As a design leader, he has successfully completed projects from ideation to launch across multiple industries, including business-to-business applications for travel and telecommunications as well as business-to-consumer sales and service portals.
Having a broad knowledge of user experience best practices and gaining deep subject knowledge for each project, Adam acts as a thought leader and subject matter expert to operate at a strategic level to define the vision of individual features and the product as a whole. He consults with and guides the business, product and development teams to plan and define the vision of a product while designing for and supporting MVP and iterative development throughout the project lifecycle.
Adam plans and conducts research activities to gain user, product and business insights, as well as a broad understanding of market trends. With a wide range of participants from internal and external stakeholders, suppliers, customers and end users, he plans and facilitates Design Thinking / Design Strategy workshops to generate big ideas, strategic opportunities and uncover differentiators.
Experience
UX Lead / Design Strategy Coach
| Sabre | Dallas, TX | 2018 – Present |
- Rationalize design decisions and get buy‐in at the necessary levels to ensure an optimum, consistent user experience
- Gain deep subject knowledge of products and processes to function as a SME to train and assist other designers
- Plan and conduct research activities to understand market trends and to gain user, product and business insights
- Plan and facilitate Design Strategy workshops to generate big ideas, strategic opportunities and differentiators
- Work with internal and external stakeholders, suppliers, customers and end users to gather requirements and goals
- Consult and guide business, product and development teams in creating a strategic vision of products and features
- Provide guidance to product and development on MVP and iterative enhancements throughout the project lifecycle
UX Consultant for Sabre
| The Creative Group | Dallas, TX | 2015 – 2018 |
- Collaborate with designers to create a simple design language based on industry leading UX and UI design guidelines
- Convey the vision and strategy of projects through wireframes and prototypes to product managers and stakeholders
- Provide wireframes and high‐fidelity mockups for use by stakeholders for planning and by the agile teams for sprints
- Coordinate development teams and designers to ensure adherence to the design vision and corporate design language
- Work closely with the team to design for end state while providing support for iterative development
UX Designer for AT&T
| Tekzenit | Dallas, TX | 2013 – 2015 |
- Shopping portal with simplified checkout – Provide UX vision and define UX process for working with agile teams
- Maintenance portal – Lead a team of designers with UX guidance, system knowledge and project strategy
- Collaborate with product owners, analysts, system matter experts and technical leads to prioritize roadmap and sprints
- Design site maps, user flows and wireframes while helping to create the backlog and user stories with agile teams
- Communicate the design concept & software goals to the agile team during iteration planning and user story grooming
- Create wireframes & prototypes to convey vision & strategy along with mockups, assets &artifacts for development
- Coordinate with visual designers and agile development teams to ensure adherence to the project standards
- Work closely with the UX Research group to ensure the focus of the usability tests and observe user interviews
- Present completed user stories in software to internal & external stakeholders during iteration and release demos
UX Designer / Site Development Lead
| Polka Dot Design | Fort Worth, TX | 2009 – 2012 |
UX Design: Storefront, mobile site and web application design focused on user experience
- Work with internal teams and senior staff to document business and design goals along with new site capabilities
- Translate our goals into business rules, guidelines and specifications for the developers
- Develop Sitemap and Information Architecture with input from our team and outside consultant
- Create wireframes using Balsamiq Mock Ups then pixel level designs and style guides using Photoshop
- Take usability studies to refine and improve the functionality and user experience of site and design studio
Project Management: Continuous improvement of the OMS and storefront & Transition to Demandware Commerce
- Liaison between our internal teams and our outside designers, development teams and consultants
- Balance and prioritize projects with multiple teams with respect to time and budget
- Redesign, restructure and replatform our online storefront in an 8 month time frame
- Quickly implement site improvements after launch to raise conversion rate
Content Management: Create, test and maintain web pages, online assets, content and images using HTML & CSS
- Improve efficiency by overhauling previous filing method for online assets
- Create protocols and train others on specific tasks using various OMS and CMS systems
- Verify and troubleshoot XML between the OMS and Business Manager (orders, shipping, product data, etc.)
- Validate and test code before replicating from Staging to Production environments
Web UX Design / Graphic Design / Visualization
| Freelance | Dallas, TX | 2008 – 2009 |
Partnered with a colleague to acquire and complete 29 projects in nine months
Web UX Design: Website design focused on branding, usability and user experience
- Create wireframes, mockups and pixel perfect mockups of the designs for review by client
- Design and implement eight website projects using HTML, CSS and Flash in various CMS systems
Project Management: 18 projects for seven repeat customers - Work with clients to establish schedules and keep projects on time and within budget
- Gather and document design and functionality goals working directly with the client
Project Management:
- Work with clients to establish schedules and keep projects on time and within budget
- Gather and document design and functionality goals working directly with the client
Web Design / Visualization
| SG Design | Dallas, TX | 2005 – 2008 |
Added additional revenue sources by offering web and interactive design services; identity and logo design services
Web and Interactive Design: Design focused on brand and usability
- Work with clients to establish schedules and keep projects on time and within budget
- Gather and document goals working directly with the client and teams
- Create mockups and pixel perfect designs for review by client, code HTML & CSS and Flash production
- Created and secured proposals for clients such as Neiman Marcus, BNSF, Turner Construction, Brandywine Realty, etc.
- Conduct company-wide training classes for standards implementation and software updates
Furniture 4 Kids event: Designed and built entries in the citywide design competition for the Mavs Foundation
- 2008 Best of Furniture 4 Kids
- 2007 Best Conceptual Table
Web Design / Visualization
| JHS Architecture | Columbia, SC | 1999 – 2005 |
- Started the rendering and animation department at JHS to expand in-house services
- Assumed management of the network, servers, computers, printing equipment and software
- Design and maintain the company marketing materials, website, advertisements, etc.
- Work directly with clients and consultants for web, graphic design, visualization and architectural projects
- Attended short list interviews and public forum presentations to provide support for the firm’s principals
- Migrate the firm from paper to software based contract document system
- Implement BMI software into the firm to shorten the construction documentation phase
Specialities:
Design: Wireframes, mockups, prototypes, process flows using Figma, XD, Sketch, Axure, Keynote, Zeplin, InVision, etc.
Research: Ethnographic and guerilla studies, empathy maps, journey maps, card sorting, focus groups, etc.
Workshops: Design Thinking, Design Strategy, “How might we” statements, user objectives, prioritization, etc.
Project Management: Rally, JIRA, Basecamp, Trello, ZenDesk, Teams, etc.
Education:
Master of Architecture with Electronic Design Minor
| Savannah College of Art and Design | Savannah, GA |
Associate of Applied Science in Interior Design
| Onondaga Community College | Syracuse, NY |
Associate of Applied Science in Architecture
| Onondaga Community College | Syracuse, NY |