Resume
Adam is a respected team player with years of professional experience focused on user experience design for enterprise software, web applications, e-commerce, and informational websites. He has successfully completed projects from ideation to launch across multiple industries, including business-to-business applications for travel and telecommunications as well as business-to-consumer sales and service portals.
Having a broad knowledge of user experience best practices and gaining deep subject knowledge for each project, Adam acts as a thought leader and subject matter expert to operate at a strategic level to define the vision of individual features and the product as a whole. He consults with and guides the business, product, and development teams to plan and define the vision of a product while designing for and supporting MVP and iterative development throughout the project lifecycle.
Adam plans and conducts research activities to gain user, product, and business insights, as well as a broad understanding of market trends. With a wide range of participants from internal and external stakeholders, suppliers, customers, and end users, he plans and facilitates Design Thinking / Design Strategy workshops to generate big ideas, strategic opportunities, and uncover differentiators.
Experience
Principal UX Designer
Sabre
Dallas, TX
2018 – Present
- Rationalize design decisions and get buy‐in at the necessary levels to ensure an optimum, consistent user experience
- Gain deep subject knowledge of products and processes to function as a SME to train and assist other designers
- Plan and conduct research activities to understand market trends and to gain user, product and business insights
- Plan and facilitate Design Strategy workshops to generate big ideas, strategic opportunities and differentiators
- Work with internal and external stakeholders, suppliers, customers and end users to gather requirements and goals
- Consult and guide business, product and development teams in creating a strategic vision of products and features
- Provide guidance to product and development on MVP and iterative enhancements throughout the project lifecycle
UX Consultant for Sabre
The Creative Group
Dallas, TX
2015 – 2018
- Collaborate with designers to create a simple design language based on industry leading UX and UI design guidelines
- Convey the vision and strategy of projects through wireframes and prototypes to product managers and stakeholders
- Provide wireframes and high‐fidelity mockups for use by stakeholders for planning and by the agile teams for sprints
- Coordinate development teams and designers to ensure adherence to the design vision and corporate design language
- Work closely with the team to design for end state while providing support for iterative development
UX Designer for AT&T
Tekzenit
Dallas, TX
2013 – 2015
- Shopping portal with simplified checkout – Provide UX vision and define UX process for working with agile teams
- Maintenance portal – Lead a team of designers with UX guidance, system knowledge and project strategy
- Collaborate with product owners, analysts, system matter experts and technical leads to prioritize roadmap and sprints
- Design site maps, user flows and wireframes while helping to create the backlog and user stories with agile teams
- Communicate the design concept & software goals to the agile team during iteration planning and user story grooming
- Create wireframes & prototypes to convey vision & strategy along with mockups, assets &artifacts for development
- Coordinate with visual designers and agile development teams to ensure adherence to the project standards
- Work closely with the UX Research group to ensure the focus of the usability tests and observe user interviews
- Present completed user stories in software to internal & external stakeholders during iteration and release demos
UX Designer / Site Development Lead
Polka Dot Design
Fort Worth, TX
2009 – 2012
UX Design: Storefront, mobile site and web application design focused on user experience
- Work with internal teams and senior staff to document business and design goals along with new site capabilities
- Translate our goals into business rules, guidelines and specifications for the developers
- Develop Sitemap and Information Architecture with input from our team and outside consultant
- Create wireframes using Balsamiq Mock Ups then pixel level designs and style guides using Photoshop
- Take usability studies to refine and improve the functionality and user experience of site and design studio
Project Management: Continuous improvement of OMS & storefront; Transition to Demandware Commerce
- Liaison between our internal teams and our outside designers, development teams and consultants
- Balance and prioritize projects with multiple teams with respect to time and budget
- Redesign, restructure and replatform our online storefront in an 8 month time frame
- Quickly implement site improvements after launch to raise conversion rate
Content Management: Create, test & maintain web pages, online assets, content & images using HTML & CSS
- Improve efficiency by overhauling previous filing method for online assets
- Create protocols and train others on specific tasks using various OMS and CMS systems
- Verify and troubleshoot XML between the OMS and Business Manager (orders, shipping, product data, etc.)
- Validate and test code before replicating from Staging to Production environments
Web UX Design / Graphic Design / Visualization
Freelance
Dallas, TX
2008 – 2009
Partnered with a colleague to acquire and complete 29 projects in nine months
Web UX Design: Website design focused on branding, usability and user experience
- Create wireframes, mockups and pixel perfect mockups of the designs for review by client
- Design and implement eight website projects using HTML, CSS and Flash in various CMS systems
Project Management: 18 projects for seven repeat customers - Work with clients to establish schedules and keep projects on time and within budget
- Gather and document design and functionality goals working directly with the client
Project Management:
- Work with clients to establish schedules and keep projects on time and within budget
- Gather and document design and functionality goals working directly with the client
Web Design / Visualization
SG Design
Dallas, TX
2005 – 2008
Added additional revenue sources with web & interactive design services; identity and logo design services
Web and Interactive Design: Design focused on brand and usability
- Work with clients to establish schedules and keep projects on time and within budget
- Gather and document goals working directly with the client and teams
- Create mockups and pixel perfect designs for review by client, code HTML & CSS and Flash production
- Created and secured proposals for clients such as Neiman Marcus, BNSF, Turner Construction, Brandywine Realty, etc.
- Conduct company-wide training classes for standards implementation and software updates
Furniture 4 Kids event: Designed and built entries in the citywide design competition for the Mavs Foundation
- 2008 Best of Furniture 4 Kids
- 2007 Best Conceptual Table
Web Design / Visualization
JHS Architecture
Columbia, SC
1999 – 2005
- Started the rendering and animation department at JHS to expand in-house services
- Assumed management of the network, servers, computers, printing equipment and software
- Design and maintain the company marketing materials, website, advertisements, etc.
- Work directly with clients and consultants for web, graphic design, visualization and architectural projects
- Attended short list interviews and public forum presentations to provide support for the firm’s principals
- Migrate the firm from paper to software based contract document system
- Implement BMI software into the firm to shorten the construction documentation phase
Specialties
Design
Wireframes, mockups, prototypes, process flows using Figma, XD, Sketch, Axure, Keynote, Zeplin, InVision, etc.
Research
Ethnographic and guerilla studies, empathy maps, journey maps, card sorting, focus groups, etc.
Workshops
Design Thinking, Design Strategy, “How might we” statements, user objectives, prioritization, etc.
Project Management
Rally, JIRA, Basecamp, Trello, ZenDesk, Teams, etc.
Education
Master of Architecture with Electronic Design Minor
Savannah College of Art and Design
Savannah, GA
Associate of Applied Science in Interior Design
Onondaga Community College
Syracuse, NY
Associate of Applied Science in Architecture
Onondaga Community College
Syracuse, NY